The C16 was intended to compete with other sub-$100 computers from Timex Corporation, Mattel, and Texas Instruments (TI). Timex's and Mattel's computers were less expensive than the VIC-20, and although the VIC-20 offered better expandability, a full-travel keyboard, and in some cases more memory, the C16 offered a chance to improve upon those advantages. The TI-99/4A was priced in-between Commodore's VIC-20 and Commodore 64, and was somewhat between them in capability, but TI was lowering its prices. On paper, the C16 was a closer match for the TI-99/4A than the aging VIC-20.